53% of Grocery Shoppers Are More Loyal to Merchants Than Products

As consumers weigh a wide range of factors when deciding where to make purchases, PYMNTS Intelligence finds that grocery shoppers tend to be motivated by loyalty to merchants, whereas pharmacy customers tend to go wherever they can get their preferred products.

By the Numbers

PYMNTS Intelligence’s 2022 Decoding Consumer Affinity study drew from a survey of more than 2,000 United States consumers to get a sense of the factors that motivate their shopping behaviors and decisions.

The study found that...