Google Ads introduces new consent settings tab in Data Manager

Google Ads is rolling out a new data privacy feature, giving advertisers more control over user consent management.

Why we care. As privacy concerns grow, and with cookies not going anywhere (for now at least) this update allows for more granular control over how personal data is handled in advertising campaigns, which aligns with Google’s plans to give users more control.

Details:

• New “Consent settings” tab added to Data Manager in Google Ads.
• Separate...