The clown meme, aka the Clown Putting on Makeup meme, in which the clown progressively applies a full face of makeup and a wig, was created from an actual tutorial for would-be clowns. However, some people find the meme (and clowns at large). It is used in situations where you feel more and more like a clown with each passing moment.
Origins of the Clown Putting on Makeup meme
This visual shows four of the five steps to applying the clown makeup that appears in the original video.