JD Sports is taking its relationship with Nike to the next level.
The UK-based retailer said on Friday that it has extended its retail partnership with the athletic brand to offer the Nike Connected Membership program to its U.S. customers.
This move makes JD the sportswear giant’s first global partner for the popular loyalty rewards program after successfully launching in the UK in 2022, the company said.
With this expansion, JD’s U.S.