Rewards Drive Mobile Wallet Use for One-Third of eCommerce Shoppers

Rewards are a stronger draw for digital wallet users shopping via digital channels than those making purchases in person.

By the Numbers

A survey of more than 4,100 United States consumers for the 2023 PYMNTS Intelligence study “Apple Pay @9: The Battle for in-Store Adoption and Usage” found that the factors driving consumers to use mobile wallets vary slightly depending on whether the consumer is shopping digitally or in stores.

Specifically, 33.6% of consumers who made...