Paris Olympics 2024: faster, higher, stronger – and more data-driven

For the first post-COVID Olympics, there are some major changes now in place at the Paris 2024 Games. First of all, there are no physical tickets for visitors. All tickets are digital, but spectators can separately purchase an additional paper souvenir ticket for their event. While this is significantly a COVID legacy, it’s also a sign of the times, as more of the Olympic Games moves into the digital world.

If we dig deeper, we see how the DNA of this transformation is a story about data and its expansion ...