Digital ad prices rise across channels as performance holds steady

Digital advertising spend increased across retail media, paid search, and paid social in Q2 2024, despite rising ad prices, according to new data from Skai.

By the numbers:

• Retail media spend grew 21% year-over-year.

• Paid search spend increased 6% YoY.

• Paid social spend rose 13% YoY.

The big picture. Higher ad prices drove most of the spending growth, while ad volumes (clicks and impressions) slowed or decreased in some channels.