Lidl celebrates successful UEFA EURO 2024 sponsorship

With the close of the UEFA EURO 2024™, Lidl, one of Europe’s leading food retail chains, is celebrating the successful completion of its first international football sponsorship. Given that sports is a central pillar in Lidl’s long-term commitment to health and conscious eating, the sponsorship led the “We are on your team” corporate campaign. From maintaining competitive prices and providing simple, healthy and fresh food, to bringing fans closer to the biggest football event in Europe, representing its commitment to its consumers...