Mass Merchants Capture Two-Thirds of eCommerce Purchases

Consumers are choosing different kinds of sellers when they shop online compared to in stores, with mass merchants winning out in eCommerce while grocers lead in brick-and-mortar.

By the Numbers

The 2023 PYMNTS Intelligence report “Apple Pay @9: The Battle for in-Store Adoption and Usage” drew from a survey of more than 2,000 United States consumers to understand their purchasing behavior.

Supplemental research from the study found that among the 39% of consumers who made an online purchase in the previous 24 hours...