The Paris 2024 Olympic Games began over the weekend and while the Olympics have had something of an on-and-off relationship with video games (at least as a simulation-style sport) sports fans have noticed there wasn’t even an arcade-style Mario-and-Sonic adaptation this year.
Eurogamer reported on Tuesday that the International Olympic Committee let its licensing agreement with the Nintendo and Sega mascots expire after 2020, in order to explore less-traditional opportunities, such as esports and even NFTs.