From Sabrina Carpenter to “blush blindness,” why’s everyone wearing blush?

On TikTok, thousands of women are panicking over a new kind of ailment. “I’m kind of scared to ask the internet this, but I need to know,” content creator @niessaxoxo_ said in a TikTok earlier this month. “Do I have blush blindness?” 

To understand “blush blindness,” one has to understand  “eyebrow blindness,” a term coined on TikTok to describe the 2010s phenomenon of thick, overdrawn eyebrows. Last month, users began reminiscing about this era of makeup with shame and regret. Now many...