Perplexity will soon start selling ads within AI search

Facing backlash for scraping publisher data, the young company says it’ll now compensate publishers whose content is used in answers to search questions.

Perplexity will soon begin to pay publishers when their content is used to form a specific type of the AI search engine’s answers. The business modell revolves around a revenue share from ad sales, an approach that marks a new chapter for the upstart AI company.