Meta to Let Some Instagram Users Create AI Chatbots as ‘Extension of Themselves’

Instagram parent Meta Platforms Inc. will let users create their own AI-powered chatbots and add them to their profiles, an effort to court creators and further integrate the company’s artificial intelligence software into its most popular consumer products.

The feature, called AI Studio, lets creators with professional accounts make a custom AI chatbot that is “an extension of themselves” and can answer common questions from fans or followers. People can tell their bot what types of questions to answer...