Google streamlines ad creation with Merchant Center-Ads integration

Google is rolling out a new feature that bridges the gap between Google Merchant Center and Google Ads, enhancing the ad creation process for e-commerce businesses.

Why we care. This integration allows advertisers to leverage their existing product images directly within Google Ads’ AI image editor, streamlining the creation of high-quality visual assets for campaigns.

Details:

• Advertisers can now link Merchant Center feeds with Performance Max campaigns.
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