What is 'underconsumption core'? A new trend on TikTok aims to get GenZ to buy less.
Underconsumption core promotes buying only what you need.
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- Gen Z is embracing "underconsumption core."
- The trend involves buying only what you need and rejecting influencer marketing.
- Economic pressures like inflation and debt partially drive Gen Z's shift toward less consumption.
Influencer marketing has become a staple of the social media era, and Gen Z is one of its most significant targets.
For many Gen Zers, the generation between the ages of 12 and 27...
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