Football fans deserve better than ad industry’s cynical stereotypes

“How was Euro 2024 for you? Exciting, disappointing, fun, all right, intriguing tactically, a waste of environmental resources? There is a whole world of valid responses to that rather banal question. Though for those football fans you see in adverts, for whom the Euros was a busy time, what with ads for TVs, betting, specs, hybrid vehicles, Scottish fizzy drinks, sportswear, holidays, razors and – with Sir Geoff Hurst leading the charge in the no-nonsense style that made his name – beer, any answers would be less expansive.