Married Parents Are Apparel Retailers’ Best Customers
Married parents are emerging as the leading demographic for apparel retailers, demonstrating a preference for clothing and accessories purchases compared to other household types, and merchants are adapting accordingly.
By the Numbers
“The Last Transaction: Family Spending Habits Reveal Merchant Opportunities in Retail and Travel,” a PYMNTS Intelligence report, draws on insights from a study of more than 2,700 United States consumers, examining how spending varies for different types of households.
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