How Retailers Are Prepping for a Value-Driven Back-to-School Season
Deals alone won’t be enough to win over back-to-school (BTS) shoe shoppers this season. According to retail executives and shoe industry experts, customers are looking looking for quality, durability and comfort in their footwear purchases this year. As such, retailers are bolstering their assortments and marketing efforts to meet demand.
“We’re seeing value seekers right now,” said Laura Denk, president of DSW Designer Shoe Warehouse and EVP of Designer Brands, in an interview with FN.
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