From Nike to Coca-Cola, How Iconic Brands Are Innovating with Generative A.I.

In advertising, the symbiotic relationship between creativity and disruptive technologies like A.I. is well-documented. Historically, A.I. has positively impacted programmatic advertising, SEO enhancement, ranking analytics and productivity improvements, transforming the media and advertising landscape. However, with the advent of generative A.I.—which is capable of generating text, images and videos—advertising agencies are now rethinking their operations, shifting their focus towards augmentation rather than mere automation.