Digital trends, AI, TikTok: Here’s what Aussie retailers can learn from Europe

Last month, I attended eTail London, an e-commerce and omnichannel conference for European retailers. Hundreds of retailers descended on London for two days of insights and innovation ideas.

Panellists discussed digital innovations ranging from leveraging new technologies and tailoring digital marketing solutions to optimising supply chains. The content was highly relevant for the Australian retail industry as it grapples with similar challenges.

The top five digital trends