Google scraps plan to remove cookies from Chrome following concerns from advertisers

Google will retain third-party cookies in Chrome, addressing advertiser concerns and CMA scrutiny. Anthony Chavez's Privacy Sandbox aims to balance privacy and ad needs. GDPR mandates consent for cookies, raising surveillance risks. The Electronic Frontier Foundation opposes this, unlike major browsers. Mixed reactions include eMarketer's Evelyn Mitchell-Wolf noting advertisers' relief at avoiding a strict phase-out.