Kamala Harris kicks off 2024 bid with ‘Brat’-inspired rebrand—and a plug from Charli XCX

Vice President Kamala Harris leaned into Charli XCX's "Brat" green as she kicked off her presidential campaign on Sunday—and her fans can't get enough of it.

The new X account representing her campaign displays a lime green banner with "kamala hq" written in lowercase. The shade and the font mirror the latest studio album by English singer Charli XCX.

The singer seems to have no problem with Harris taking inspiration from her, writing on Sunday: "kamala IS brat."

...