On a sunny morning in February 2023, videographer Thomas Roark hurried to a small cafe near San Diego’s Pacific Beach to meet with an executive of Blenders Eyewear, the maker of trendy sunglasses and ski goggles.
Roark, 26, was excited to pitch recent footage he shot in Hawaii to the company’s marketing manager in hopes of landing a long-term contract with Blenders. Roark’s business partner couldn’t attend the meeting, but agreed to call in at 10:30 a.m.
When his phone rang precisely at the preappointed time...