I started a side hustle flogging £10 items during the pandemic – now my fashion brand is worth £5million

A YOUNG entrepreneur turned her humble side hustle, flogging £10 items, into a £5million fashion empire.

During the pandemic,Aimee Smale, 26, launched a modest side hustle that has since blossomed into Odd Muse, a multi-million-pound brand and a household name in luxury fashion.

Designer Aimee Smale started her business from a savvy pandemic side-hustle Her humble side-hustle soon turned into a multi-million pound fashion empire

Whilst working remotely as a buyer’s administration assistant at ASOS...