Rolex resale prices will likely continue to fall — and that could make it easier to buy a new one
The slide in resale prices could lower retail sales of new Swiss watches by 5% through the rest of the year, Morgan Stanley estimates.
Jordan Hart/BI
- Pre-owned Rolex prices have declined for more than two years as the resale market cools.
- Still, nearly two thirds of Rolex models are worth more on the secondary market than at retail.
- One big reason for the softening prices: there are a whole lot more watches available to buy.
Pre-owned Rolexes continue to come...
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