ETtech in-depth: why concerns are rising over unqualified mental health advice on social media
The increase in unqualified online practitioners has sparked worries about the potential harm to those seeking assistance. Instagram accounts discussing mental health and wellness surged nearly 70% from 5,062 to 8,562 between 2022 and 2023, and have now reached 11,894. According to data from Qoruz, an influencer analytics and marketing firm that evaluated nearly 500,000 creators in India.
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