Blue is the new black – EURO’S 2024 GOLDEN BOOT

Following the buzz generated by the Euros, online retailer, which sells big brands for 65% less than full price MandM has reported an 164.5% increase in orders of football boots from the start of the tournament to the final on Sunday.

Whilst many will be weighing up Adidas vs Nike or Puma vs Umbro, perhaps we should all be taking more notice of the colour.

New research by retailer MandM has shown a shift in winners of the Golden Boot since 1960 – over a third (35%) wore bright coloured boots as opposed to black...