Japan’s Boomers and Seniors Don’t Like Digital. Why That’s a Problem.

In the Land of the Rising Sun, where tradition meets technology, Japan is navigating a digital crossroads. Despite pioneering 3G technology and boasting a vibrant mobile culture, the nation finds itself grappling with a curious paradox: While at the forefront of technological innovation, its digital engagement metrics tell a different story.

In a society where mobile phones are lifelines and eCommerce thrives with virtual shopping experiences, Japan’s embrace of social media for business has been hesitant...