Bud Light falls to No. 3 beer brand more than year after Dylan Mulvaney controversy

Modelo Especial, Michelob Ultra and Bud Light. Those are the recent sales rankings of the top three beers in the U.S., according to data shared by Bump Williams consulting firm.

In year-to-date numbers that ended July 6, Modelo accounted for 9.3% of beer dollar sales in U.S. stores. Michelob Ultra accounted for 7.1%, and Bud Light fell to the No. 3 spot with 7.0%, an analysis of NielsenIQ data shows.

The consulting firm credits Michelob Ultra's success to advertising, consumer acceptance...