Samsung buys UK startup Oxford Semantic to boost ‘personalised AI experiences’

Samsung has snapped up UK startup Oxford Semantic Technologies, in a bid to “hyper-personalise” user experiences with AI. Founded in 2017, Oxford Semantic specialises in knowledge graphs, which integrate and analyse data. The technology powers countless applications, from voice assistants to search engines. Oxford Semantic baked knowledge graphs into a product called RDFox, which the company describes as an “AI reasoning engine.”  The system supports an array of use cases, from recommendation engines to anomaly detection in transactions.