Amazon Prime Day sales hit record $14 billion

Shoppers are likely to spend roughly $14 billion during Amazon’s Prime Day two-day shopping event this week, according to projections from Adobe Analytics, a firm that studies e-commerce transaction data.

Spending at Amazon on Tuesday and Wednesday could rise 10.5 per cent from Prime Day 2023, Adobe said.

The online retailer began holding Prime Day a decade ago, typically in July. Prime Day accounts for 1 per cent to 2 per cent of Amazon’s net global sales, according to CFRA Research.