Google Merchant Center Next rollout expands

Google is now expanding the rollout of Merchant Center Next to all merchant accounts, following its announcement at Google Marketing Live 2023.

Merchant Center Next (GMC Next) brings a revamped interface and new features to Google’s ecommerce platform, potentially streamlining operations for online retailers.

Key points:

• New users and many existing ones already have access.
• Features a refreshed user interface.
• Reinvents complex features and introduces new experiences.