‘Wales. Made For Bikes’ – but maybe not all mountain bikes?

Welsh Cycling has revealed its rebrand to ‘Beicio Cymru‘ and a new ‘Wales. Made for bikes’ strategy. The strategy document reads like a bit of a mix of tourism/participation promotion (woo-hoo, bikes are great, come and see our scenery), and athlete pathway programme (inspiring others through greatness etc). There’s some good stuff in there – all about encouraging cycling and the fun that’s to be had. But when it comes to talking about funding, things look a bit bare – especially if you’re a mountain biker.