If you trust advertisements, the only way to survive this summer is with whole-body deodorant. Commercials for the product typically feature a hyper-earnest person confessing that they solved their odor problem by putting whole-body deodorant everywhere—and, yes they mean everywhere.
At first glance, the whole-body deodorant phenomenon is a comical cash grab. If you can convince folks to apply deodorant beyond the confines of the armpit, so much more product will be sold, it would seem.