How to start an SEO program from scratch in the AI age

I’ve been getting an insane amount of questions lately from clients – actually, marketers in general – about SEO priorities in the wake of the big leak and the launch of AI Overviews.

I’ve been in SEO for nearly 20 years and can’t remember anything to match it, even when Panda came out.

Some of those inquiries have been from brands looking to start an SEO program from scratch, which I think is the cleanest way to look at what matters right now.

This article covers...