2024 Salary and Career survey: How much search marketers make

Search marketers earn between $85,000 to nearly $200,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. 

Why we care. Although the last year has been challenging for a variety of reasons (Google, the economy, the rise of generative AI, etc.) it continues to be a good time to be a search marketer. Having this data is helpful for benchmarking your current compensation and understanding how your career could progress. 

Average salary range.