Financial pressures are impacting back to school supplies shopping

Families – already grappling with tight budgets – are navigating back to school shopping in a whole new way. 

With the cost of school supplies increasing, up 24.5% over the past four years according to the labor department, parents are already weighing the cost of certain necessities and their priorities in preparation for the new year, according to Deloitte's 2024 back to school survey.

Parents are projected to spend $31.3 billion collectively on back-to-school shopping, according to the survey.