Samsung’s Vision Pro rival might not launch until 2025

Samsung invited Google and Qualcomm to the Galaxy S23 Unpacked event in early February 2023 to tease the "next XR experience" the three companies were building. XR stands for mixed reality, and the announcement dropped at the height of Apple Vision Pro rumors. Well, back then, the Vision Pro product name was not official. But we knew Apple would unveil its own mixed reality device a few months later, at WWDC 2023.

More than a year later, I attended the Unpacked event in Paris, where Samsung unveiled the Galaxy Z Fold 6 and Flip 6.