Hallmark Channel Exec Explains New Streaming Service, Reveals Which Content Won't Be Available

An exec for Hallmark Channel is opening up about the network’s plans to launch a new streaming service.

Hallmark Movies Now will be rebranded as Hallmark+ later this year and new content will be available on the app, though there will be some major differences from other apps like Peacock and Paramount+, which host content from networks like NBC and CBS.

Hallmark+ will be available for $7.99 per month or $79.99 per year. Subscribers will also get Hallmark Store rewards for having a membership.