Carlsberg buys huge UK soft drink firm for £3.3BILLION as Brits shun booze

CARLSBERG yesterday bought the maker of Robinsons squash as it bids to appeal to booze-free Gen Zers.

The brewer’s £3.3billion deal for Britvic, the UK’s biggest maker of soft drinks, means it will sell tipples such as J2O alongside its beers.

AlamyCarlsberg bought Britvic as it bids to appeal to booze-free Gen Zers[/caption] AlamyThe brewer’s £3.3billion deal with the maker of Robinsons squash means it will sell tipples such as J2O alongside its beers[/caption]

Britvic also makes and sells Pepsi...