Google Ads shifts to Feed Labels for Shopping campaigns
Google Ads is automatically upgrading Shopping and Performance Max campaigns from Country of Sale to Feed Label functionality to match Merchant Centre feeds, in August.
Why we care. This change affects how advertisers manage product feeds across different markets, potentially streamlining operations for multi-country campaigns.
Key details:
- Affects all campaigns using Country of Sale.
- No action is required from advertisers.
- Campaigns will continue to run without interruption.
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