Google Ads unveils tCPA Insight Box for Demand Gen campaigns

Google Ads introduced a new tCPA (target Cost Per Action) Insight Box for Demand Gen campaigns, following a similar feature for Performance Max and Standard Shopping campaigns.

Why it matters: This new feature can help you quickly assess advertising campaign performance and make data-driven decisions to optimize your ad spend.

Key features:

• Shows if Actual CPA is within the expected range.
• Displays weekly CPA averages with projected conversions.
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