The enterprise applications market experienced significant revenue growth in 2023 as artificial intelligence (AI), particularly generative AI (GenAI), began to transform the employee and customer experience of business software.
According to a report from the International Data Corporation (IDC), the enterprise applications market grew by 12.0 per cent year over year in 2023, with worldwide revenues reaching $356 billion.
The integration of AI and GenAI into enterprise applications has introduced greater intelligence...