For a lot of consumers, #TikTokMadeMeBuyIt isn't just a hashtag. It's a way of life. Platforms like X always needs a main character of the week, and the same can be said for TikTok— just look at Pink Sauce and Stanley Cups. The latest "it" product on the app is the spin scrubbing brush, with viral videos showcasing these rings of suds purportedly removing layer upon layer of dirt and grime.
One viral clip, which was posted on March 31, 2023, has amassed 8.9 million views. Another, posted 2 months later...