11 of the best free tools every SEO should know about

Working in SEO requires various tools for research and analysis.

We need to understand website performance, market trends, user behavior, competitor activity and the effort needed to achieve our goals.

While premium tools offer many useful features, several free tools can significantly enhance your SEO efforts.

If you are a freelancer just starting out or working in-house with little budget to spend on tools and software, the following can provide you with (almost) everything you need.