Google streamlines product data management for merchants

Google released advanced data source management in Merchant Center Next, alongside a new add-on for enhanced product data control. There are also new help articles to explain how to use them.

Key features:

• Attribute rules: Automatically fix common data errors.
• Supplemental data sources: Enhance primary product data with additional details.

Why it matters. These updates enable advertisers to potentially improve product visibility and performance on Google’s shopping platforms.