How Champagne celebrations became a Formula 1 tradition and a coveted sponsorship deal

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• Since 2021, Formula 1 races have used Ferrari Trento sparkling wine for podium celebrations.
• The tradition of rewarding winners with bubbly at F1 races dates back to the 1950 French Grand Prix.
• Ferrari Trento said it had nearly tripled its US sales since the start of its F1 partnership.
• This article is part of "Behind the Wheel,"...