Data from DidaTravel reveals German hoteliers to be the big winner in EURO 2024 tournament

SHENZHEN, CHINA – Whilst German hoteliers, as the host country, were perhaps always going to be the big winners of the UEFA EURO 2024 tournament, data from DidaTravel – a tech-driven global travel wholesaler – revealed a further breakdown on how the event has impacted local tourism.

Based on bookings via DidaTravel’s platform – one of the world’s biggest accommodation wholesalers worldwide – the ‘winning’ city would have to be Gelsenkirchen, which is experiencing an astonishing 786% increase in year-on-year bookings.