Kaya shares surge 10% after it announces collaboration with Marico

Shares of Kaya rose 10% to Rs 501.45 on BSE after announcing a collaboration with Marico, whose shares traded flat at Rs 608.15. The collaboration aims to market 75+ science-based personal care products, leveraging channels for wider reach. CEOs Rajiv Suri and Saugata Gupta emphasize growth, market expansion, and long-term consumer satisfaction.