THIS 90 YEAR OLD STANDS BEHIND THE YOUNG 81 YEAR OLD GUY

Don’t dismiss me for being senile. I’ve got a lot of gas in the tank. High test.

I attribute a lot of it to Bill Bernbach and his approach to communicating. He was selected by Advertising Age as the most influential person of the 20th century in advertising. The single most creative force in communicating. The conscience of Doyle, Dane, Bernbach. He never wrote a book but was probably the most quoted person in the field.

Please pay attention. Some examples of his thinking:

We...